| Summary: | Writing is the subject of numerous studies in our country. However, although many of these studies have contributed, both in terms of quantity and quality, there is still much to do to achieve the understanding of issues related to written textual production activity. With a view to participate in this discussion, we analyze the linguistic style present in slogans written textual production of the early grades of elementary school, because we believe that the preparation and circulation of discursive gender in the classroom has consequences for the reaction-response of students through his written production. We support you in Bakhtinian studies on language, language, discourse genres and text. The research is guided by the assumptions of Applied Linguistics, focusing on education, and is configured as qualitative, documentary character, whose corpus is composed of slogans samples collected in three public schools teaching in a city in northwestern Paran / BR. The analysis showed that the slogan is a standardized genre (Bakhtin, 2003), which somehow stands as an impediment to individual linguistic style of printing. We note that these slogans, the teacher is touted by social role historically produced, in which process incorporates ways of saying also socially instituted. Therefore, we understand that it is not free language choices, but determined by the social sphere in which the interaction takes place. Therefore, the use of a linguistic style that leans towards the genre and not for individual choices reflects relations and social conventions.
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