Exploring the Motive of Muslim Consumers’ Intention Toward Goat’s Milk Purchasing in Malaysia: A Focus Group Interview

Exploring the Motive of Muslim Consumers’ Intention Toward Goat’s Milk Purchasing in Malaysia: A Focus Group Interview

Abstract This study aims to conceptualize the motive of Muslim consumers’ intention toward goat’s milk purchasing in Malaysia. Two focus group discussion sessions involving 10 existing Muslim consumers’ who are purchased goat’s milk were conducted. Preliminary findings from this qualitative study...

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Bibliographic Details
Main Authors: Aimi Fadzirul Kamarubahrin, Asmaddy Haris, Jamal Abdul Nassir Shaari, Syadiyah Abdul Shukor
Format: Article
Language:English
Published: Institut Agama Islam Negeri (IAIN) Salatiga 2019-08-01
Series:Muqtasid: Jurnal Ekonomi dan Perbankan Syariah
Subjects:
goat’s milk
motives
intention
focus group discussion
Online Access:https://muqtasid.iainsalatiga.ac.id/index.php/muqtasid/article/view/2616

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