| Summary: | This paper proposes “Value Axiom” that states “The larger the sum of Customer Attribute values, the better the design.” A customer evaluates a design with the sum of the value produced by each Customer Attribute, expressing it with a monetary value such as Japanese yen. A designer can hardly estimate and express a perfect set of Customer Attributes at the early stage of a design. The designer writes down the design equation to visualize the entire design, and improves the sets of Design Parameters and Functional Requirements using the Independence Axiom and Information Axiom, and at the same time, it is also important to review the values of Customer Attributes using the Value Axiom.
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