ANALISIS PRICE DISCOUNT DAN PERCEIVED USEFULNESS TERHADAP MINAT PEMBELIAN ULANG MENGGUNAKAN FINTECH MELALUI INTERVENING CUSTOMERS SATISFACTION (Studi Kasus Pada Pengguna Aplikasi Gopay di Kota Yogyakarta)
At present digital payment systems or electronic money have been widely used in Indonesia. Market share that is still wide open makes many fintech companies competing to provide discounts and various benefits of convenience when using the applications provided, one of which is GoPay. The purpose of...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Sarjanawiyata Tamansiswa Yogyakarta
2020-12-01
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| Series: | Upajiwa Dewantara: Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat |
| Subjects: | |
| Online Access: | https://jurnal.ustjogja.ac.id/index.php/upajiwa/article/view/8796 |