EDWARD BOK: THE EDITOR AS ENTREPRENEUR
Edward Bok, a Dutch immigrant, manifested entrepreneurial talent long before he became editor of <em>The Ladies’ Home Journal</em> in 1889 and built it in to the world’s first magazine with 1,000,000 subscribers. Like many opinion leaders in the Progressive Era, he preached Adam Smith’s...
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| Format: | Article |
| Language: | English |
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Economic & Business History Society
2002-06-01
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| Series: | Essays in Economic and Business History |
| Online Access: | https://www.ebhsoc.org/journal/index.php/ebhs/article/view/107 |
| Summary: | Edward Bok, a Dutch immigrant, manifested entrepreneurial talent long before he became editor of <em>The Ladies’ Home Journal</em> in 1889 and built it in to the world’s first magazine with 1,000,000 subscribers. Like many opinion leaders in the Progressive Era, he preached Adam Smith’s doctrine that pursuing self-interest is compatible with the common good. Like Theodore Roosevelt, whom he admired, he could take controversial positions without challenging the basic values of a business-oriented culture. |
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| ISSN: | 0896-226X |