JITA Social Business Bangladesh Limited: Reaching the unreachable in Bangladesh

JITA Social Business Bangladesh Limited: Reaching the unreachable in Bangladesh

This article analyses how the NGO Care has created with various stakeholders a new social enterprise –JITA.  By integrating distribution channel, market creation model, research initiative and multi dimensional partnerships JITA is exploring a powerful platform that empower women, create employment...

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Bibliographic Details
Main Author: Saif Rashid
Format: Article
Language:English
Published: Institut Veolia Environnement 2014-10-01
Series:Field Actions Science Reports
Subjects:
base of the pyramid
community engagement
inclusive business
rural marketing
social business
Online Access:http://journals.openedition.org/factsreports/3704
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spelling doaj-4fc494f2d1ca45f4bb75fe891ab57ca62020-11-25T02:10:51ZengInstitut Veolia EnvironnementField Actions Science Reports1867-139X1867-85212014-10-01JITA Social Business Bangladesh Limited: Reaching the unreachable in BangladeshSaif RashidThis article analyses how the NGO Care has created with various stakeholders a new social enterprise –JITA.  By integrating distribution channel, market creation model, research initiative and multi dimensional partnerships JITA is exploring a powerful platform that empower women, create employment opportunities and educating as well as building access to underserved consumers.http://journals.openedition.org/factsreports/3704base of the pyramidcommunity engagementinclusive businessrural marketingsocial business
collection DOAJ
language English
format Article
sources DOAJ
author Saif Rashid
spellingShingle Saif Rashid
JITA Social Business Bangladesh Limited: Reaching the unreachable in Bangladesh
Field Actions Science Reports
base of the pyramid
community engagement
inclusive business
rural marketing
social business
author_facet Saif Rashid
author_sort Saif Rashid
title JITA Social Business Bangladesh Limited: Reaching the unreachable in Bangladesh
title_short JITA Social Business Bangladesh Limited: Reaching the unreachable in Bangladesh
title_full JITA Social Business Bangladesh Limited: Reaching the unreachable in Bangladesh
title_fullStr JITA Social Business Bangladesh Limited: Reaching the unreachable in Bangladesh
title_full_unstemmed JITA Social Business Bangladesh Limited: Reaching the unreachable in Bangladesh
title_sort jita social business bangladesh limited: reaching the unreachable in bangladesh
publisher Institut Veolia Environnement
series Field Actions Science Reports
issn 1867-139X
1867-8521
publishDate 2014-10-01
description This article analyses how the NGO Care has created with various stakeholders a new social enterprise –JITA.  By integrating distribution channel, market creation model, research initiative and multi dimensional partnerships JITA is exploring a powerful platform that empower women, create employment opportunities and educating as well as building access to underserved consumers.
topic base of the pyramid
community engagement
inclusive business
rural marketing
social business
url http://journals.openedition.org/factsreports/3704
work_keys_str_mv AT saifrashid jitasocialbusinessbangladeshlimitedreachingtheunreachableinbangladesh
_version_ 1724916971759206400

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