CONSIDERAÇÕES SOCIAIS E SIMBÓLICAS SOBRE SEDES DE MEGAEVENTOS ESPORTIVOS

• Main Authors: Bárbara Schausteck de Almeida, Fernando Marinho Mezzadri, Wanderley Marchi Júnior
• Format: Article
• Language: Portuguese
• Published: Universidade Federal de Santa Catarina 2010-10-01
• Series: Motrivivência
• Subjects: campo esportivo; megaeventos; campo político
• Online Access: https://periodicos.ufsc.br/index.php/motrivivencia/article/view/15581

Sport’s transformation process ischanging international competitionsinto mega-events about its globalaudience and its needs of physicaland financial structures. In this context,with the key role of Brazil oncurrent international conjuncture, we developed a bibliographic review inorder to understand the advantagesof political intentions in promotingthese events based on PierreBourdieu’s sociological theory.As main results, we highlight thatmega-events are being promotedwith social and symbolic intentionsbased on past well-succeed experiencesof creating and/or promotinga global city/country images.