Consumer Preferences for High Welfare Meat in Germany: Self-service Counter or Service Counter?

Many people view animal welfare standards in the agricultural industry as critical and some consumers would prefer to buy high welfare meat. In order to successfully introduce high welfare meat products onto the market, some important marketing decisions must be made. Due to limited shelf space in r...

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Bibliographic Details
Main Authors: Ramona Weinrich, Sarah Kühl, Anabell Franz, Achim Spiller
Format: Article
Language:English
Published: CentMa 2015-01-01
Series:International Journal on Food System Dynamics
Subjects:
Online Access:http://centmapress.ilb.uni-bonn.de/ojs/index.php/fsd/article/view/442