CORPORATE SOCIAL RESPONSIBILITY AND MARKETING: A LITERATURE REVIEW OF EBSCO DATABASE 2008 - 2010

CORPORATE SOCIAL RESPONSIBILITY AND MARKETING: A LITERATURE REVIEW OF EBSCO DATABASE 2008 - 2010

Penerapan prinsip GCG menghendaki terakomodasinya kepentingan stakeholder dalam pengelolaan bisnis. Di sisi lain, penerapan CSR secara benar berarti juga memenuhi prinsip responsibilitas yang merupakan prinsip dasar dari GCG. Tujuan paper ini adalah melanjutkan ulas balik (literature review) artikel...

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Bibliographic Details
Main Author:	Kresno Agus Hendarto
Format:	Article
Language:	Indonesian
Published:	Sekolah Tinggi Ilmu Ekonomi Indonesia Surabaya 2018-09-01
Series:	Ekuitas: Jurnal Ekonomi dan Keuangan
Subjects:	good corporate governance corporate social responsibility marketing EBSCO agenda setting dan content analysis.
Online Access:	https://ejournal.stiesia.ac.id/ekuitas/article/view/192

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