INDICATORS FOR THE COMMERCIALIZATION OF PRODUCTS DERIVED FROM CAPRINE LOTS (Capra hircus), TOWARDS AN ENDOGENOUS STRATEGY OF MARKETING IN HILL - ZAMORA, FALCÓN, VENEZUELA.

INDICATORS FOR THE COMMERCIALIZATION OF PRODUCTS DERIVED FROM CAPRINE LOTS (Capra hircus), TOWARDS AN ENDOGENOUS STRATEGY OF MARKETING IN HILL - ZAMORA, FALCÓN, VENEZUELA.

The actions of sales, currently developed for the traders in the Morón-Coro national road, of the section Colina –Zamora, are limiting the efficient commercial management of long-term goat products. It is why the purpose of this publication is to analyze indicators to characterize the marketing of t...

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Bibliographic Details
Main Authors: Soraya Rodríguez Rodríguez, Yudemir Crúz, Ana Puertas
Format: Article
Language:Spanish
Published: Fundación Koinonia 2018-02-01
Series:Revista Arbitrada Interdisciplinaria Koinonía
Subjects:
sales management
goat products
marketing
training
Online Access:http://fundacionkoinonia.com.ve/ojs/index.php/revistakoinonia/article/view/63

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