Modeling the Population Health Impact of Introducing a Modified Risk Tobacco Product into the U.S. Market

Modeling the Population Health Impact of Introducing a Modified Risk Tobacco Product into the U.S. Market

Philip Morris International (PMI) has developed the Population Health Impact Model (PHIM) to quantify, in the absence of epidemiological data, the effects of marketing a candidate modified risk tobacco product (cMRTP) on the public health of a whole population. Various simulations were performed to...

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Bibliographic Details
Main Authors: Smilja Djurdjevic, Peter N. Lee, Rolf Weitkunat, Zheng Sponsiello-Wang, Frank Lüdicke, Gizelle Baker
Format: Article
Language:English
Published: MDPI AG 2018-05-01
Series:Healthcare
Subjects:
public
tobacco
risk
modified
reduced
nicotine
non-combustible
health
smoking
harm
Online Access:http://www.mdpi.com/2227-9032/6/2/47

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