Ideologia come forma di incremento consumistico. Analisi dei processi di evoluzione, omologazione e trasformazione dei valori sociali attraverso lo strumento pubblicitario e le strategie di marketing = Ideology as a form of consumerist growth. Analysis of evolution, standardization and transformation processes of social values through the advertising medium and marketing strategies
This paper proposes a study that contributes to decline advertising in ideological terms, facing and conceptualizing old and new strategies, that allow to analyze advertising as an ideology. Introducing the scope of this work briefly, it will provide a first screening of the advertising phenomenon,...
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| Format: | Article |
| Language: | English |
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Università del Salento
2016-06-01
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| Series: | H-ermes: Journal of Communication |
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| Online Access: | http://siba-ese.unisalento.it/index.php/h-ermes/article/view/15989 |