Internationalization as a strategy to increase the competitiveness of the wine chain Gaucho

Internationalization as a strategy to increase the competitiveness of the wine chain Gaucho

This article examines the complexity of the competitive environment of the Brazilian wine industry, focusing on companies gaúcha through the perspective of the value chain, reporting the main challenges that are presented in relation to international competition. It also presents a case study conduc...

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Bibliographic Details
Main Author: Sinval Oliveira Souza
Format: Article
Language:English
Published: Escola Superior de Propaganda e Marketing - ESPM 2009-03-01
Series:Internext: Revista Eletrônica de Negócios Internacionais
Subjects:
estratégias de internacionalização
cadeias produtivas
processos de internacionalização.
Online Access:https://internext.espm.br/internext/article/view/79
id doaj-4e5b31bbee3b4b619dce5061545c60c7
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spelling doaj-4e5b31bbee3b4b619dce5061545c60c72020-11-25T02:30:50ZengEscola Superior de Propaganda e Marketing - ESPMInternext: Revista Eletrônica de Negócios Internacionais1980-48652009-03-014111910.18568/1980-4865.411-1976Internationalization as a strategy to increase the competitiveness of the wine chain GauchoSinval Oliveira Souza0Pontifícia Universidade Católica do Rio Grande do SulThis article examines the complexity of the competitive environment of the Brazilian wine industry, focusing on companies gaúcha through the perspective of the value chain, reporting the main challenges that are presented in relation to international competition. It also presents a case study conducted with two major players and their strategies of internationalization. Finally evaluate the constraints that hinder competitiveness in the global market, raising some issues that should be considered by companies seeking to expand its national participation in global markets.https://internext.espm.br/internext/article/view/79estratégias de internacionalizaçãocadeias produtivasprocessos de internacionalização.
collection DOAJ
language English
format Article
sources DOAJ
author Sinval Oliveira Souza
spellingShingle Sinval Oliveira Souza
Internationalization as a strategy to increase the competitiveness of the wine chain Gaucho
Internext: Revista Eletrônica de Negócios Internacionais
estratégias de internacionalização
cadeias produtivas
processos de internacionalização.
author_facet Sinval Oliveira Souza
author_sort Sinval Oliveira Souza
title Internationalization as a strategy to increase the competitiveness of the wine chain Gaucho
title_short Internationalization as a strategy to increase the competitiveness of the wine chain Gaucho
title_full Internationalization as a strategy to increase the competitiveness of the wine chain Gaucho
title_fullStr Internationalization as a strategy to increase the competitiveness of the wine chain Gaucho
title_full_unstemmed Internationalization as a strategy to increase the competitiveness of the wine chain Gaucho
title_sort internationalization as a strategy to increase the competitiveness of the wine chain gaucho
publisher Escola Superior de Propaganda e Marketing - ESPM
series Internext: Revista Eletrônica de Negócios Internacionais
issn 1980-4865
publishDate 2009-03-01
description This article examines the complexity of the competitive environment of the Brazilian wine industry, focusing on companies gaúcha through the perspective of the value chain, reporting the main challenges that are presented in relation to international competition. It also presents a case study conducted with two major players and their strategies of internationalization. Finally evaluate the constraints that hinder competitiveness in the global market, raising some issues that should be considered by companies seeking to expand its national participation in global markets.
topic estratégias de internacionalização
cadeias produtivas
processos de internacionalização.
url https://internext.espm.br/internext/article/view/79
work_keys_str_mv AT sinvaloliveirasouza internationalizationasastrategytoincreasethecompetitivenessofthewinechaingaucho
_version_ 1724827541668102144

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