Research on the Innovation Path of Business Models Based on the Market Orientation

Current research considers business model innovation as a series of responses to technological change and market environment change. However, in practice, it is often business model innovation that leads to market innovation and subversion and then promotes a new round of iterative product renewal....

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Bibliographic Details
Main Authors: Yongmei Ma, Huafei Wei, Chuanshuang Hu, Chenglin Jin
Format: Article
Language:English
Published: Hindawi-Wiley 2021-01-01
Series:Complexity
Online Access:http://dx.doi.org/10.1155/2021/9939004