Smoking Behavior Study on Teenagers’
This study aims to determine the role of peers' influence, attitude towards cigarette advertising, and attitude towards smoking behavior on teenagers’ smoking intention. <br />The respondents in this study were 150 students of high schools in Yogyakarta city. Quantitative data analysis me...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universitas Islam Indonesia
2011-03-01
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| Series: | Jurnal Siasat Bisnis |
| Online Access: | http://journal.uii.ac.id/index.php/JSB/article/view/2014 |
| Summary: | This study aims to determine the role of peers' influence, attitude towards cigarette advertising, and attitude towards smoking behavior on teenagers’ smoking intention. <br />The respondents in this study were 150 students of high schools in Yogyakarta city. Quantitative data analysis methods used to test three hypotheses in this study is a Multiple Re-gression Analysis. Findings found that there are only two variables that have positive relation towards teenagers’ smoking intention, i.e. peers' influences and attitude towards smoking be-havior. Attitude towards cigarette advertising do not positively contribute for teenagers to have an intention to smoke. <br /><br />Keywords: Peers’ Influence, Attitude towards Cigarette Advertising, Attitude towards Smoking Behavior, Teenagers’ Smoking Intention |
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| ISSN: | 0853-7666 2528-7001 |