PONAŠANJE POTROŠAČA U SPORTU
This paper is primarily interested in sport consumers, and the authors highlight that the success of any sport organisation depends upon successful relations with customer. Undestanding the behavior of sport consumers represents an important fi eld of study. The purpose of this paper is to examine h...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Montenegrin Sports Academy and Faculty for Sport and Physical Education
2007-05-01
|
| Series: | Sport Mont |
| Subjects: | |
| Online Access: | http://www.sportmont.ucg.ac.me/clanci/SportMont_Maj_2007_Ljubojevic_459-467.pdf |