Brand vote as component of brands system of the national economy
The subject of the study is the potential of branding, as an instrument of economic development of the branding object, for its possible application to non-traditional objects. The purpose of the study is to analyze the new object of branding – «the voice» and determine its role in promoting the nat...
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| Format: | Article |
| Language: | English |
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Hryhorii Skovoroda University in Pereiaslav
2019-03-01
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| Series: | Економічний вісник університету |
| Subjects: | |
| Online Access: | https://economic-bulletin.com/index.php/journal/article/view/505 |