Two Understandings of "Soft Power": Prerequisites, Correlates and Consequences

Two Understandings of "Soft Power": Prerequisites, Correlates and Consequences

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The category of "soft power" suggested by Joseph Nye in early 1990s is analyzed in the paper as one of realization of tactile metaphor. Highlighted are those cognitive semantic peculiarities of this metaphor which contribute to its wide popularity and, at the same time, produce prerequisit...

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Bibliographic Details
Main Author: Pavel Parshin
Format: Article
Language:English
Published: MGIMO University Press 2014-01-01
Series:Vestnik MGIMO-Universiteta
Subjects:
тактильная метафора
Дж. Най
«мягкая сила»
«жёсткая сила»
«умная сила»
репрезентационная сила
технологическое и ресурсное понимание «мягкой силы»
страновой брендинг
коммуникативные технологии
шкала жёсткости/ мягкости
«парадокс Ная»
tactile metaphor
Joseph S. Nye Jr
“soft power” “hard power”
“smart power”
representational power
technological and resource understanding of “soft power”
nation branding
communicative technologies
soft/hard scale
Nye Paradox
Online Access:http://mgimoreview.elpub.ru/jour/article/view/58

Internet

http://mgimoreview.elpub.ru/jour/article/view/58

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