The Impact of Media on Consumers’ Environmental Behaviour
People, companies and society are becoming more mindful about the environment, and thus the market demand environmentally-sustainable merchandises and services. Today consumers act more pro-environmentally, as in the past decades they have changed their behaviour. We all recognise that the devel...
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| Format: | Article |
| Language: | English |
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International School for Social and Business Studies
2016-12-01
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| Series: | International Journal of Management, Knowledge and Learning |
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| Online Access: | http://www.issbs.si/press/ISSN/2232-5697/5_263-281.pdf |
| Summary: | People, companies and society are becoming more mindful about the environment,
and thus the market demand environmentally-sustainable merchandises
and services. Today consumers act more pro-environmentally, as in the
past decades they have changed their behaviour. We all recognise that the
development of different types of media, especially the Internet and social
media, has generated a different approach from societies and traders towards
the individual consumer. In this research, we have established that the
Internet, social media and TV have at the moment the largest influence on
consumers’ environmental behaviour, due to the fact that companies and marketers
are targeting at the same time different target groups of consumers. In
the case of the Internet or social media, the marketers are very aggressive,
although many consumers have the sense that they are something special for
the companies and, therefore, change their environmental behaviour following
the marketers and companies’ desires. |
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| ISSN: | 2232-5107 2232-5697 |