CONSUMO COLABORATIVO NO BRASIL: Um Estudo Multicaso da Trajetória dos Mercados de Redistribuição

This is a social applied research focused on understanding the development of Collaborative Consumption in Brazil. The objective of this paper is to detail the evolution of Redistribution Markets initiatives to uncover the properties, attributes and practices of its trajectory. To do so, a descripti...

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Main Authors: Jorge Renato Verschoore, Camila Hollmann Scheffler, Paula Maines da Silva
Format: Article
Language:English
Published: Faculdade Integrado de Campo Mourão 2016-12-01
Series:Perspectivas Contemporâneas
Subjects:
Online Access:http://revista.grupointegrado.br/revista/index.php/perspectivascontemporaneas/article/view/2082/858
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spelling doaj-4d6966a266964a93878f98692928795f2020-11-24T22:34:50ZengFaculdade Integrado de Campo MourãoPerspectivas Contemporâneas1980-01931980-01932016-12-011133962CONSUMO COLABORATIVO NO BRASIL: Um Estudo Multicaso da Trajetória dos Mercados de RedistribuiçãoJorge Renato Verschoore0Camila Hollmann Scheffler1Paula Maines da Silva2Universidade do Vale do Rio dos Sinos/UNISINOS, São Leopoldo, RSUniversidade do Vale do Rio dos Sinos/UNISINOS, São Leopoldo, RSUniversidade Luterana do Brasil, Canoas, RSThis is a social applied research focused on understanding the development of Collaborative Consumption in Brazil. The objective of this paper is to detail the evolution of Redistribution Markets initiatives to uncover the properties, attributes and practices of its trajectory. To do so, a descriptive and exploratory analysis was performed based on a multiple case study of three Brazilian platforms. The results showed that platforms have reproduced the international experiences regarding their properties, attributes and practices without proper adaptation to the Brazilian context. Evidence also revealed three phases faced by Redistribution Markets business in Brazil, underlining issues and opportunities for further research.http://revista.grupointegrado.br/revista/index.php/perspectivascontemporaneas/article/view/2082/858Sustainabilitycollaborative consumptionplatforms
collection DOAJ
language English
format Article
sources DOAJ
author Jorge Renato Verschoore
Camila Hollmann Scheffler
Paula Maines da Silva
spellingShingle Jorge Renato Verschoore
Camila Hollmann Scheffler
Paula Maines da Silva
CONSUMO COLABORATIVO NO BRASIL: Um Estudo Multicaso da Trajetória dos Mercados de Redistribuição
Perspectivas Contemporâneas
Sustainability
collaborative consumption
platforms
author_facet Jorge Renato Verschoore
Camila Hollmann Scheffler
Paula Maines da Silva
author_sort Jorge Renato Verschoore
title CONSUMO COLABORATIVO NO BRASIL: Um Estudo Multicaso da Trajetória dos Mercados de Redistribuição
title_short CONSUMO COLABORATIVO NO BRASIL: Um Estudo Multicaso da Trajetória dos Mercados de Redistribuição
title_full CONSUMO COLABORATIVO NO BRASIL: Um Estudo Multicaso da Trajetória dos Mercados de Redistribuição
title_fullStr CONSUMO COLABORATIVO NO BRASIL: Um Estudo Multicaso da Trajetória dos Mercados de Redistribuição
title_full_unstemmed CONSUMO COLABORATIVO NO BRASIL: Um Estudo Multicaso da Trajetória dos Mercados de Redistribuição
title_sort consumo colaborativo no brasil: um estudo multicaso da trajetória dos mercados de redistribuição
publisher Faculdade Integrado de Campo Mourão
series Perspectivas Contemporâneas
issn 1980-0193
1980-0193
publishDate 2016-12-01
description This is a social applied research focused on understanding the development of Collaborative Consumption in Brazil. The objective of this paper is to detail the evolution of Redistribution Markets initiatives to uncover the properties, attributes and practices of its trajectory. To do so, a descriptive and exploratory analysis was performed based on a multiple case study of three Brazilian platforms. The results showed that platforms have reproduced the international experiences regarding their properties, attributes and practices without proper adaptation to the Brazilian context. Evidence also revealed three phases faced by Redistribution Markets business in Brazil, underlining issues and opportunities for further research.
topic Sustainability
collaborative consumption
platforms
url http://revista.grupointegrado.br/revista/index.php/perspectivascontemporaneas/article/view/2082/858
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AT camilahollmannscheffler consumocolaborativonobrasilumestudomulticasodatrajetoriadosmercadosderedistribuicao
AT paulamainesdasilva consumocolaborativonobrasilumestudomulticasodatrajetoriadosmercadosderedistribuicao
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