Pupil response and the subliminal mere exposure effect.

The subliminal mere exposure effect (SMEE) is the phenomenon wherein people tend to prefer patterns they have repeatedly observed without consciously identifying them. One popular explanation for the SMEE is that perceptual fluency within exposed patterns is misattributed to a feeling of preference...

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Bibliographic Details
Main Authors: Sanae Yoshimoto, Hisato Imai, Makio Kashino, Tatsuto Takeuchi
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2014-01-01
Series:PLoS ONE
Online Access:https://www.ncbi.nlm.nih.gov/pmc/articles/pmid/24587408/pdf/?tool=EBI