| Summary: | YouTube is now one of the most important pillars of modern culture and metaculture. It was founded in the USA in 2005 and since then has become
a powerful tool of pop culture. Now YouTube is a part of mainstream media.
This social networking site acts, among others, as an educational tool, a source of information and a way of promoting and advertising, and is used by libraries as such.
In order to answer the issue discussed in the article, types of materials (types of content) that libraries put on the site need to be examined. An important question is: how do Polish libraries present themselves on the Internet? Which tools do they use and how many people do they find? YouTube is an area of participatory culture, therefore it would also be interesting to ascertain to what extent the site is co-created by the library users. To which group of users are specific contents addressed? Are there any interactions between a library and its users?
The university libraries are chosen for the study according to the following criteria: the voivodship city, the size and type of university. Popularity of contents is also analyzed: the most often viewed, the most liked, the most commented.
An important issue is the existence of autonomous, official library channels on the Internet, the number of their subscribers and the number of those who view specific materials.
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