| Summary: | Objective: this work aims to know the perceptions of puerperal women in what concerns breastfeeding orientation received by professionals. Methods: qualitative descriptive research, conducted from June to August 2014. The participants were puerperal women who had given birth. Data was collected through semi-structured interviews and was analyzed using the Analysis of Minayo. The ethics committee on research approved the study. Results: orientation about breastfeeding was understood as a teaching method between women and professionals, suggesting that information is transmitted. The orientation sessions are usually performed in a technical way, and are focused on health problems rather than the actual women’s needs. Conclusion: the way guidelines on breastfeeding are conducted are not effectively contributing to health education, it does not allow the participation of women and the context of their experiences. It is necessary to work with education in participatory health and enable the joint construction of significant knowledge on breastfeeding.
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