Research and Development – Commercialization Bridge: A Refined Model

• Main Authors: Adi Asmariadi Budi, Leo Aldianto
• Format: Article
• Language: English
• Published: Institut Teknologi Bandung 2020-04-01
• Series: Asian Journal of Technology Management
• Subjects: a valley of death; commercialization constraints; commercialization model; research product; r&d-c bridge model
• Online Access: https://journal.sbm.itb.ac.id/index.php/ajtm/article/view/3191

Abstract. Research product commercialization becomes the problem in delivering research into commercialization. The objectives of this research are to understand research product commercialization, develop a framework, and generate a refined research product commercialization model. An in-depth interview method by purposive sampling was used to gather qualitative data. Interview transcriptions were analyzed through three steps networking processes. Those processes are proposed to generate a research product commercialization framework. The R&D flow and commercialization flow were developed based on that framework. A research product commercialization model was built through gaps and solutions arrangement on commercialization flow. Research and Development- Commercialization bridge (R&D-C Bridge) model was developed based on improved commercialization flow. R&D-C Institute, as an independent institute, runs that model. R&D-C institute also interconnecting stakeholders involved in the technology commercialization process that has already established on the technology park concept. While the Goldsmith and Stage-Gate commercialization model has un-clear tasks division and un-objective commercialization process, the R&D-C bridge model gives a research product commercialization flow through R&D-C institute as a stakeholder hub. It is where the R&D-C bridge model stands on its position. This research offers insights into developing a new research product commercialization model for science and technology park development. Keywords: A valley of death, commercialization constraints, commercialization model, research product, R&D-C bridge model