WOMEN’S POWER DRESSING IN THE LIGHT OF THE MANIPULATIVE CAPABILITIESOF THE SPANISH POLITICAL DISCOURSE

The article considers the costume description as a tool of shaping public opinion in the context of the Spanish political discourse. The author focuses on women’s power dressing as an example of how mass media creates the connotative meanings based on initially neutral words in terms of such concept...

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Bibliographic Details
Main Author: J V Slivchikova
Format: Article
Language:English
Published: Peoples’ Friendship University of Russia (RUDN University) 2016-12-01
Series:Polylinguality and Transcultural Practices
Subjects:
Online Access:http://journals.rudn.ru/polylinguality/article/viewFile/13095/12525
Description
Summary:The article considers the costume description as a tool of shaping public opinion in the context of the Spanish political discourse. The author focuses on women’s power dressing as an example of how mass media creates the connotative meanings based on initially neutral words in terms of such concepts as Fashion, Protocol and Public intimacy. The study sets out to find out and explain the genesis of these new meanings and their impact on the perception of the person.
ISSN:2618-897X
2618-8988