Global shifts in marketing strategy: new research agenda

Global shifts in marketing strategy: new research agenda

Bibliographic Details
Main Author:	Rajagopal
Format:	Article
Language:	English
Published:	LLC "CPC "Business Perspectives" 2009-11-01
Series:	Innovative Marketing
Online Access:	https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/2858/im_en_2009_3_Rajagopal.pdf

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