Architecture of villas as an element of identity of Vrnjačka Banja

• Main Authors: Marić Igor, Bogdanov Ana, Manić Božidar
• Format: Article
• Language: srp
• Published: Institute of Architecture and Urban and Spatial Planning of Serbia 2009-01-01
• Series: Arhitektura i Urbanizam
• Subjects: architecture; villa; identity; tourism
• Online Access: http://scindeks-clanci.ceon.rs/data/pdf/0354-6055/2009/0354-60550926036M.pdf

The architecture of villas stands out as one of the recognizable characteristics of Vrnjačka Banja's physical structure and as a distinctive type of objects forming the tourist offer. Analyses of position, function and importance of villa architecture in shaping the identity of Vrnjačka Banja are based on the conviction that organized space and built environment, as a result of design and planning processes, have decisive role in forming the identity of places and making them recognizable. In this paper, architectural elements that characterize this type of objects are being analyzed. Also, the role that singled out elements have at higher urban levels, firstly in creating characteristic, recognizable architectural and urban ensembles, and consequently in identity forming, is pointed out. These issues are considered in terms of tourism development, as a precondition for making recognizable city with possibilities for branding, that consequently improve the exploiting of the tourist potentials.