Globality of Family Metaphor in Political Discourse

• Main Authors: Alecia A Jioeva, O F Strelnikova
• Format: Article
• Language: English
• Published: Peoples’ Friendship University of Russia (RUDN University) 2016-12-01
• Series: RUDN Journal of Language Studies, Semiotics and Semantics
• Subjects: глобальность; публичная речь; метафора семьи; пафос; логос; этос; политический дискурс
• Online Access: http://journals.rudn.ru/semiotics-semantics/article/view/7209

The article is devoted to the peculiarities of functioning of the family metaphor in English political discourse. Aristotle’s theory on the three components of a public speech: pathos, logos and ethos - is applied in modern political rhetoric, where “pathos” is achieved in addresses which abound in metaphors, and «ethos» is achieved in texts through the use of the family metaphor. Thus, the family metaphor plays a major role in public speaking.