Establishment and development political and electoral marketing
Political marketing is a whole set of theories and methods that can serve to political organizations and public authorities, both to define the objectives and programs and to influence public behavior. Political marketing proves its usefulness from organizing political structures, continuing to bene...
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Format: | Article |
Language: | English |
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Facultatea de Stiinte Politice, SNSPA
2014-09-01
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Series: | Sfera Politicii |
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Online Access: | http://www.sferapoliticii.ro/sfera/179/art06-Alexe.php |