Establishment and development political and electoral marketing

Political marketing is a whole set of theories and methods that can serve to political organizations and public authorities, both to define the objectives and programs and to influence public behavior. Political marketing proves its usefulness from organizing political structures, continuing to bene...

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Bibliographic Details
Main Author: Ioana Valeria Alexe
Format: Article
Language:English
Published: Facultatea de Stiinte Politice, SNSPA 2014-09-01
Series:Sfera Politicii
Subjects:
Online Access:http://www.sferapoliticii.ro/sfera/179/art06-Alexe.php