DESTINATION SOUTH AFRICA: ANALYSIS OF DESTINATION AWARENESS AND IMAGE BY INTERNATIONAL VISITORS

International tourism is vital to South Africa’s economy and tourism industry. It accounts for 48% of the country’s tourism volume and 3% of GDP. It is important to establish the image that international visitors have of South Africa to safeguard the performance efficacy of the country’s tourism ind...

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Bibliographic Details
Main Authors: René HAARHOFF, Bianca DE KLERK
Format: Article
Language:English
Published: Editura Universităţii din Oradea 2019-02-01
Series:Geo Journal of Tourism and Geosites
Subjects:
Online Access:http://gtg.webhost.uoradea.ro/PDF/GTG-1-2019/gtg.24116-353.pdf