Increasing Publicity and Thematic News Coverage: The Impact of Localizing News Releases in a State-Wide Experimental Field Study
In a statewide experimental field study, Kansas newspapers were sent news releases over a four-month period addressing four children’s health issues. Half of the releases contained state-level data; half contained county-level data. A content analysis showed that the effect of localizing content...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Insitute for Public Relations
2010-09-01
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| Series: | Public Relations Journal |
| Online Access: | https://prjournal.instituteforpr.org/wp-content/uploads/2010BressersGordon.pdf |