Consommation, innovation et narration
The aim of this study is to model consumption from a semiotics point of view, identifying four key moments in the consumption process, each one corresponding to an existing mode (enunciative praxis). This work also intends to identify the actors who take part in this practice, assigning in particula...
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Société Française de Sciences de l’Information et de la Communication
2013-08-01
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| Series: | Revue Française des Sciences de l’Information et de la Communication |
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| Online Access: | http://journals.openedition.org/rfsic/434 |
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Article |
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doaj-4c0c339de67541009d7a6c7b5abac9172020-11-24T21:47:06ZfraSociété Française de Sciences de l’Information et de la CommunicationRevue Française des Sciences de l’Information et de la Communication2263-08562013-08-01310.4000/rfsic.434Consommation, innovation et narrationAlain PerussetThe aim of this study is to model consumption from a semiotics point of view, identifying four key moments in the consumption process, each one corresponding to an existing mode (enunciative praxis). This work also intends to identify the actors who take part in this practice, assigning in particular to the brand an helper-mediator role and to the company a sender role.http://journals.openedition.org/rfsic/434semioticsnarrativityconsumptioncommunicationmarketingbrand |
| collection |
DOAJ |
| language |
fra |
| format |
Article |
| sources |
DOAJ |
| author |
Alain Perusset |
| spellingShingle |
Alain Perusset Consommation, innovation et narration Revue Française des Sciences de l’Information et de la Communication semiotics narrativity consumption communication marketing brand |
| author_facet |
Alain Perusset |
| author_sort |
Alain Perusset |
| title |
Consommation, innovation et narration |
| title_short |
Consommation, innovation et narration |
| title_full |
Consommation, innovation et narration |
| title_fullStr |
Consommation, innovation et narration |
| title_full_unstemmed |
Consommation, innovation et narration |
| title_sort |
consommation, innovation et narration |
| publisher |
Société Française de Sciences de l’Information et de la Communication |
| series |
Revue Française des Sciences de l’Information et de la Communication |
| issn |
2263-0856 |
| publishDate |
2013-08-01 |
| description |
The aim of this study is to model consumption from a semiotics point of view, identifying four key moments in the consumption process, each one corresponding to an existing mode (enunciative praxis). This work also intends to identify the actors who take part in this practice, assigning in particular to the brand an helper-mediator role and to the company a sender role. |
| topic |
semiotics narrativity consumption communication marketing brand |
| url |
http://journals.openedition.org/rfsic/434 |
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AT alainperusset consommationinnovationetnarration |
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