Consommation, innovation et narration
The aim of this study is to model consumption from a semiotics point of view, identifying four key moments in the consumption process, each one corresponding to an existing mode (enunciative praxis). This work also intends to identify the actors who take part in this practice, assigning in particula...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | fra |
| Published: |
Société Française de Sciences de l’Information et de la Communication
2013-08-01
|
| Series: | Revue Française des Sciences de l’Information et de la Communication |
| Subjects: | |
| Online Access: | http://journals.openedition.org/rfsic/434 |
| Summary: | The aim of this study is to model consumption from a semiotics point of view, identifying four key moments in the consumption process, each one corresponding to an existing mode (enunciative praxis). This work also intends to identify the actors who take part in this practice, assigning in particular to the brand an helper-mediator role and to the company a sender role. |
|---|---|
| ISSN: | 2263-0856 |