The Effects of Online Shopping Context Cues on Consumers’ Purchase Intention for Cross-Border E-Commerce Sustainability

The Effects of Online Shopping Context Cues on Consumers’ Purchase Intention for Cross-Border E-Commerce Sustainability

China is currently the world’s largest cross-border e-commerce purchaser and destination country. Therefore, how to promote consumer online shopping is the most important goal for cross-border e-commerce sustainability. Meanwhile, the previous research has not empirically verified the prec...

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Bibliographic Details
Main Authors: Liang Xiao, Feipeng Guo, Fumao Yu, Shengnan Liu
Format: Article
Language:English
Published: MDPI AG 2019-05-01
Series:Sustainability
Subjects:
cross-border e-commerce
online shopping context cues
purchase intention
perceived functional value
perceived emotional value
S-O-R theory
Online Access:https://www.mdpi.com/2071-1050/11/10/2777

Internet

https://www.mdpi.com/2071-1050/11/10/2777

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