Can Corporate Fairness towards Public Authorities Enhance Customer Loyalty? A Multi-Sectorial Investigation in a Developing Country

Can Corporate Fairness towards Public Authorities Enhance Customer Loyalty? A Multi-Sectorial Investigation in a Developing Country

This paper investigates how customer loyalty can be enhanced by improving customers’ perceptions of corporate fairness towards public authorities, taking into account the mediating role of customer-company identification, in a multi-sectorial context, in a developing country in Central and...

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Bibliographic Details
Main Authors: Ovidiu I. Moisescu, Oana A. Gică, Victor O. Müller, Camelia Ancuța Müller
Format: Article
Language:English
Published: MDPI AG 2019-12-01
Series:Sustainability
Subjects:
csr
corporate fairness
public authorities
customer-company identification
customer loyalty
structural equation modeling
pls-sem
Online Access:https://www.mdpi.com/2071-1050/12/1/187

Internet

https://www.mdpi.com/2071-1050/12/1/187

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