Marketing Strategies in the Field of Electricity

• Main Author: Liviu Valentin Vlăducu
• Format: Article
• Language: English
• Published: Ovidius University Press 2019-01-01
• Series: Ovidius University Annals: Economic Sciences Series
• Subjects: marketing policies; electricity market; renewable energy
• Online Access: http://stec.univ-ovidius.ro/html/anale/RO/wp-content/uploads/2020/02/Section%20IV/34.pdf

The presence of electricity in any activity undertaken by any citizen, the importance of its efficient use in order to protect the environment and concern for future generations, are three important aspects that have been highlighted over time and from which the importance of this sector can emerge. Due to its importance, the energy market involves, on the one hand, the analysis of the existence of electricity resources, and on the other hand the analysis of the entire stages completed from the moment of production to the final consumer. Starting from these elements, the objective of this work is to contribute to the scientific research on the particularities generated by the electricity market, analyzing also the way of trading the electricity produced from renewable energy sources, but also the costs that it generates for consumers.