Pragmatics and semiotics: the relevance of addressee expectations in the translation of newspaper texts
Newspaper and advertising texts have traditionally been 'difficult children' for translation studies to deal with, mainly for one thing: they seem to be systematically norm-flouting. In fact, in traditional approaches, they were customarily quoted as typical examples of 'fr...
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| Format: | Article |
| Language: | English |
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Universidad de Alicante
2001-11-01
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| Series: | Revista Alicantina de Estudios Ingleses |
| Online Access: | https://raei.ua.es/article/view/2001-n14-pragmatics-and-semiotics-the-relevance-of-addressee-expectations-in-the-translation-of-newspaper-texts |