Passive Audience or Who Select Beyond Media? A Comparative Study in Communication Texts & Theories
The present article is to study the characteristics and general nature of audience and is described it as "Audience phantasm" in developing countries. It firstly notes that there will be consequences such as audience distancing themselves from local and official media if policy makers and...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Iranian Institute for Social and Cultural Studies
2011-04-01
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| Series: | Taḥqīqāt-i Farhangī-i Īrān |
| Subjects: | |
| Online Access: | http://www.jicr.ir/article_161_6f23d8d411008217fe62b8d2a0b2ee65.pdf |