Identité et communication des Twiléspectateurs. Entre paradoxe et hybridation

• Main Author: Hassan Atifi
• Format: Article
• Language: fra
• Published: Société Française de Sciences de l’Information et de la Communication 2017-08-01
• Series: Revue Française des Sciences de l’Information et de la Communication
• Subjects: social television; Twitter; digital identity; communication uses; social media; political communication
• Online Access: http://journals.openedition.org/rfsic/2975

This article addresses the emerging phenomenon of “social television” in France through the study of the identities of Twilépectateurs, authors of television tweets, of the French political program DPDA “Des Paroles et des Acts”. This research is based on a pragmatic analysis of digital communications and a continuation of studies dealing with online participation. We analyze the DPDA program in order to grasp the stakes of its system in terms of interactivity, presence, roles and the paradoxical digital identity of "ordinary" citizens. This paradox results from the discrepancy between the television identity (displayed for the viewer) and the twitted identity (declared on twitter). It is basically the invisibility for the viewers, at the time of the display of the tweets at the bottom of the television screen, of the identity information present on the twitter page of each user. Curiously, viewers are informed of the identities of all those allowed to speak during the show (guests, opponents, journalists, experts and journalists) but not of the identities of Twilight viewers who comment on the show. Thus hybrid identities are emerging with citizens occupying three essential roles of judge, activist, and analyst.