Segregation and Integration: A Study of the Behaviors of Investors with Extended Value Functions
This paper extends prospect theory, mental accounting, and the hedonic editing model by developing an analytical theory to explain the behavior of investors with extended value functions in segregating or integrating multiple outcomes when evaluating mental accounting.
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Asia University
2010-01-01
|
| Series: | Advances in Decision Sciences |
| Online Access: | http://dx.doi.org/10.1155/2010/302895 |
| id |
doaj-4b4cadff264b43c091d111281046987a |
|---|---|
| record_format |
Article |
| spelling |
doaj-4b4cadff264b43c091d111281046987a2020-11-24T21:58:59ZengAsia UniversityAdvances in Decision Sciences2090-33592090-33672010-01-01201010.1155/2010/302895302895Segregation and Integration: A Study of the Behaviors of Investors with Extended Value FunctionsMartin Egozcue0Wing-Keung Wong1Department of Economics, University of Montevideo, UruguayDepartment of Economics, Hong Kong Baptist University, Hong KongThis paper extends prospect theory, mental accounting, and the hedonic editing model by developing an analytical theory to explain the behavior of investors with extended value functions in segregating or integrating multiple outcomes when evaluating mental accounting.http://dx.doi.org/10.1155/2010/302895 |
| collection |
DOAJ |
| language |
English |
| format |
Article |
| sources |
DOAJ |
| author |
Martin Egozcue Wing-Keung Wong |
| spellingShingle |
Martin Egozcue Wing-Keung Wong Segregation and Integration: A Study of the Behaviors of Investors with Extended Value Functions Advances in Decision Sciences |
| author_facet |
Martin Egozcue Wing-Keung Wong |
| author_sort |
Martin Egozcue |
| title |
Segregation and Integration: A Study of the Behaviors of Investors with Extended Value Functions |
| title_short |
Segregation and Integration: A Study of the Behaviors of Investors with Extended Value Functions |
| title_full |
Segregation and Integration: A Study of the Behaviors of Investors with Extended Value Functions |
| title_fullStr |
Segregation and Integration: A Study of the Behaviors of Investors with Extended Value Functions |
| title_full_unstemmed |
Segregation and Integration: A Study of the Behaviors of Investors with Extended Value Functions |
| title_sort |
segregation and integration: a study of the behaviors of investors with extended value functions |
| publisher |
Asia University |
| series |
Advances in Decision Sciences |
| issn |
2090-3359 2090-3367 |
| publishDate |
2010-01-01 |
| description |
This paper extends prospect theory, mental accounting, and the hedonic editing model by developing an analytical theory to explain the behavior of investors with extended value functions in segregating or integrating multiple outcomes when evaluating mental accounting. |
| url |
http://dx.doi.org/10.1155/2010/302895 |
| work_keys_str_mv |
AT martinegozcue segregationandintegrationastudyofthebehaviorsofinvestorswithextendedvaluefunctions AT wingkeungwong segregationandintegrationastudyofthebehaviorsofinvestorswithextendedvaluefunctions |
| _version_ |
1725849890882322432 |