THE ROLE AND THE PLACE OF MARKETING AUDIT IN THE MARKETING STRATEGIC PLANNING

During the strategic planning activity process, a very important step is to conduct internal and external audit. Marketing audit is not an isolated process within the organization; it is a component of the management audit assessing the impact of environmental factors on all activities of the...

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Bibliographic Details
Main Authors: Iuliana CETINĂ, Ionel DUNITRU, Violeta RĂDULESCU
Format: Article
Language:English
Published: Academica Brâncuşi 2010-12-01
Series:Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie
Subjects:
Online Access:http://www.utgjiu.ro/revista/ec/pdf/2010-04.II/12_IULIANA_CETINA.pdf

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