The Construction of Exclusive Agricultural E-Commerce Platform of Hubei Province Focuses on the Development of “Agriculture, Rural and Farmers”

The production and marketing of agricultural products has always been bothering the government for a long time, and “” building an exclusive agricultural e-commerce platform in Hubei may be a good way to solve the unsalable problem of agricultural products and promote the sustainable development of...

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Main Authors:	Liu Quanhong, Li Yufan, Gao Xiang
Format:	Article
Language:	English
Published:	EDP Sciences 2021-01-01
Series:	E3S Web of Conferences
Online Access:	https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/68/e3sconf_netid21_03054.pdf

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spelling	doaj-4acd6a8156b3441492b24a99156cec2e2021-09-21T15:15:59ZengEDP SciencesE3S Web of Conferences2267-12422021-01-012920305410.1051/e3sconf/202129203054e3sconf_netid21_03054The Construction of Exclusive Agricultural E-Commerce Platform of Hubei Province Focuses on the Development of “Agriculture, Rural and Farmers”Liu Quanhong0Li Yufan1Gao Xiang2School of Business, Jianghan UniversitySchool of Business, Jianghan UniversityFinancial Investment Department, Wuhan Sports Center Development Co., Ltd.The production and marketing of agricultural products has always been bothering the government for a long time, and “” building an exclusive agricultural e-commerce platform in Hubei may be a good way to solve the unsalable problem of agricultural products and promote the sustainable development of “agriculture, rural and farmers”. Thus, this paper discusses the necessity and advantages of building an exclusive agricultural e-commerce platform in Hubei Province, we found that the agriculture-related e-commerce has problems in the aspects of logistics, brand establishment and customer loyalty. Accordingly, this paper puts forward some countermeasures for the functional settings and operation strategies of the exclusive agricultural e-commerce platform in Hubei Province.https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/68/e3sconf_netid21_03054.pdf
collection	DOAJ
language	English
format	Article
sources	DOAJ
author	Liu Quanhong Li Yufan Gao Xiang
spellingShingle	Liu Quanhong Li Yufan Gao Xiang The Construction of Exclusive Agricultural E-Commerce Platform of Hubei Province Focuses on the Development of “Agriculture, Rural and Farmers” E3S Web of Conferences
author_facet	Liu Quanhong Li Yufan Gao Xiang
author_sort	Liu Quanhong
title	The Construction of Exclusive Agricultural E-Commerce Platform of Hubei Province Focuses on the Development of “Agriculture, Rural and Farmers”
title_short	The Construction of Exclusive Agricultural E-Commerce Platform of Hubei Province Focuses on the Development of “Agriculture, Rural and Farmers”
title_full	The Construction of Exclusive Agricultural E-Commerce Platform of Hubei Province Focuses on the Development of “Agriculture, Rural and Farmers”
title_fullStr	The Construction of Exclusive Agricultural E-Commerce Platform of Hubei Province Focuses on the Development of “Agriculture, Rural and Farmers”
title_full_unstemmed	The Construction of Exclusive Agricultural E-Commerce Platform of Hubei Province Focuses on the Development of “Agriculture, Rural and Farmers”
title_sort	construction of exclusive agricultural e-commerce platform of hubei province focuses on the development of “agriculture, rural and farmers”
publisher	EDP Sciences
series	E3S Web of Conferences
issn	2267-1242
publishDate	2021-01-01
description	The production and marketing of agricultural products has always been bothering the government for a long time, and “” building an exclusive agricultural e-commerce platform in Hubei may be a good way to solve the unsalable problem of agricultural products and promote the sustainable development of “agriculture, rural and farmers”. Thus, this paper discusses the necessity and advantages of building an exclusive agricultural e-commerce platform in Hubei Province, we found that the agriculture-related e-commerce has problems in the aspects of logistics, brand establishment and customer loyalty. Accordingly, this paper puts forward some countermeasures for the functional settings and operation strategies of the exclusive agricultural e-commerce platform in Hubei Province.
url	https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/68/e3sconf_netid21_03054.pdf
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The Construction of Exclusive Agricultural E-Commerce Platform of Hubei Province Focuses on the Development of “Agriculture, Rural and Farmers”

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