| Summary: | The production and marketing of agricultural products has always been bothering the government for a long time, and “” building an exclusive agricultural e-commerce platform in Hubei may be a good way to solve the unsalable problem of agricultural products and promote the sustainable development of “agriculture, rural and farmers”. Thus, this paper discusses the necessity and advantages of building an exclusive agricultural e-commerce platform in Hubei Province, we found that the agriculture-related e-commerce has problems in the aspects of logistics, brand establishment and customer loyalty. Accordingly, this paper puts forward some countermeasures for the functional settings and operation strategies of the exclusive agricultural e-commerce platform in Hubei Province.
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