CORPORATE STORYTELLING
The article outlines the essence and different forms of corporate storytelling as a communication management tool. Professional communicators use storytelling to achieve and manipulate various target audiences, both internal and external. The article argues that at present to be interesting for key...
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| Format: | Article |
| Language: | Russian |
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Publishing House of the State University of Management
2019-02-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://guuvest.elpub.ru/jour/article/view/98 |