CORPORATE STORYTELLING

CORPORATE STORYTELLING

Show other versions (1)

The article outlines the essence and different forms of corporate storytelling as a communication management tool. Professional communicators use storytelling to achieve and manipulate various target audiences, both internal and external. The article argues that at present to be interesting for key...

Full description

Bibliographic Details
Main Author: L. Minaeva
Format: Article
Language:Russian
Published: Publishing House of the State University of Management 2019-02-01
Series:Вестник университета
Subjects:
корпоративный сторителлинг
нарратив
история
невербальная коммуникация
коммуникационный менеджмент
Online Access:https://guuvest.elpub.ru/jour/article/view/98
id doaj-4ab78d10f814465c954917b10b5ec605
record_format Article
spelling doaj-4ab78d10f814465c954917b10b5ec6052020-11-25T03:07:37ZrusPublishing House of the State University of ManagementВестник университета1816-42772019-02-010224725398CORPORATE STORYTELLINGL. Minaeva0ФГБОУ ВО «Московский государственный университет им. М.В. Ломоносова»The article outlines the essence and different forms of corporate storytelling as a communication management tool. Professional communicators use storytelling to achieve and manipulate various target audiences, both internal and external. The article argues that at present to be interesting for key publics stories should be told by means of various media and presuppose the active participation on the part of recipients.https://guuvest.elpub.ru/jour/article/view/98корпоративный сторителлингнарративисторияневербальная коммуникациякоммуникационный менеджмент
collection DOAJ
language Russian
format Article
sources DOAJ
author L. Minaeva
spellingShingle L. Minaeva
CORPORATE STORYTELLING
Вестник университета
корпоративный сторителлинг
нарратив
история
невербальная коммуникация
коммуникационный менеджмент
author_facet L. Minaeva
author_sort L. Minaeva
title CORPORATE STORYTELLING
title_short CORPORATE STORYTELLING
title_full CORPORATE STORYTELLING
title_fullStr CORPORATE STORYTELLING
title_full_unstemmed CORPORATE STORYTELLING
title_sort corporate storytelling
publisher Publishing House of the State University of Management
series Вестник университета
issn 1816-4277
publishDate 2019-02-01
description The article outlines the essence and different forms of corporate storytelling as a communication management tool. Professional communicators use storytelling to achieve and manipulate various target audiences, both internal and external. The article argues that at present to be interesting for key publics stories should be told by means of various media and presuppose the active participation on the part of recipients.
topic корпоративный сторителлинг
нарратив
история
невербальная коммуникация
коммуникационный менеджмент
url https://guuvest.elpub.ru/jour/article/view/98
work_keys_str_mv AT lminaeva corporatestorytelling
_version_ 1724669365243084800

Similar Items