| Summary: | In recent years, the new technological keywords, FinTech and IoT (Internet of Things) have attracted interest, and at the same time, as they have already become buzz words, a gap has appeared between technologies and services that will penetrate the market and those which will disappear. Recent years have seen a remarkable trend for companies in all business sectors and industries to try to improve and extend the lifetime of their existing businesses and services by introducing the newest technologies. There is a requirement for FinTech or IoT to be integrated into the society in order to move beyond this goal, and to create new business models or services that are not descended from their existing business fields or services itself. While some simply maintain existing business areas that lack potential for company development, several companies find it difficult to develop business through advanced concepts, because they are bound by their existing capabilities. Thus, there is a need to find ways to create the business models and services that surpass vested interests, are sustainable, and which fulfil the demands of the society. Products and services using technology have been in demand through the years, and occasionally, they can actually threaten the survival of existing businesses; this clearly demonstrates that such products and services are truly indispensable for social creation. This paper aims to discuss the conceptualization of approaches necessary to create such products and services, and to provide ideas for new services by introducing examples. Keywords: FinTech, IoT, Mobility, Innovation, Business model
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