Examining the gender of sources in media releases. Does the CEO matter?
The impetus for this study came from research indicating that reporters, even today, seem more likely to quote male sources than female sources. The question for the researchers then became whether we, as public relations practitioners, are causing some of this imbalance by providing reporters wi...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Insitute for Public Relations
2010-04-01
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| Series: | Public Relations Journal |
| Online Access: | https://prjournal.instituteforpr.org/wp-content/uploads/Examining-the-gender-1.pdf |