Discovering market basket patterns using hierarchical association rules
Association rules are a data mining method for discovering patterns of frequent item sets, such as products in a store that are frequently purchased at the same time by a customer (market basket analysis). A number of interestingness measures for association rules have been developed to date, but re...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Croatian Operational Research Society
2015-10-01
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| Series: | Croatian Operational Research Review |
| Subjects: | |
| Online Access: | http://hrcak.srce.hr/index.php?show=clanak&id_clanak_jezik=218181 |