Marketing Communication Strategy Through Social Media To Increase Children Book Sales
The purpose of this research was to determine the marketing communication strategy of children's books through social media in increasing sales. Qualitative research methods with the interpretive paradigm and the phenomenological approach were used in this research. The focus of this research w...
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| Format: | Article |
| Language: | English |
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Bina Nusantara University
2016-09-01
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| Series: | Journal the Winners |
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| Online Access: | https://journal.binus.ac.id/index.php/winners/article/view/1975 |