New Product Development in Financial Industries
It is not suitable to apply characteristics used in service industries such as intangibility, simultaneity, heterogeneity, or perishability when analyzing financial products. When considering the property of media, financial products are intangible, although durable. Therefore, financial products ar...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Global Business Research Center
2013-04-01
|
| Series: | Annals of Business Administrative Science |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/abas/12/2/12_63/_pdf/-char/en |
| Summary: | It is not suitable to apply characteristics used in service industries such as intangibility, simultaneity, heterogeneity, or perishability when analyzing financial products. When considering the property of media, financial products are intangible, although durable. Therefore, financial products are designed beforehand, and knowledge of product development research is applicable. Further, in financial product development, lead-time reduction and communication are even more critical than tangible products. |
|---|---|
| ISSN: | 1347-4464 1347-4456 |